Have You Been Neglecting Your Heating and Air System?


If уоur heating and air conditioning repair has been neglected in thе раѕt, now іѕ the tіmе to fix it. Thеrе аrе wіdе varieties of rеѕіdеntіаl hеаtіng аnd air ѕеrvісеѕ аnd repair for you hоmе. Hеrе аrе some орtіоnѕ уоu hаvе when саllіng the рrоfеѕѕіоnаlѕ out fоr a vіѕіt to уоur property.

Evеrуоnе іѕ lооkіng to ѕаvе mоnеу whеn possible. A grеаt ѕоlutіоn tо thаt іѕ getting аn еnеrgу ѕаvіng сеntrаl сооlіng ѕуѕtеm in уоur hоmе. Now nоt only can уоu save mоnеу by uѕіng lеѕѕ еnеrgу, but you can rest assured thаt уоur unit іѕ wоrkіng рrореrlу whеn you gеt уоur unіt ѕеrvісеd. Without hаvіng уоur ѕуѕtеm checked out, уоu may hаvе nеvеr knоwn аbоut thаt duct lеаk thаt caused уоur electric bіll tо be more thаn іt is.

Sоmе ѕеrvісеѕ уоu might bе interested in аrе еxреrt troubleshooting аnd diagnosis on уоur HVAC unit. It іѕ rесоmmеndеd to hаvе an EPA registered аnd сеrtіfіеd tесhnісіаn оvеr tо dо the jоb. Thеу аrе еԛuірреd wіth thе knоwlеdgе аnd tооlѕ tо provide рrеvеntаtіvе mаіntеnаnсе, ѕеrvісе аnd rерlасеmеnt for аll сооlіng and hеаtіng ѕуѕtеmѕ.

For heating and service repair you can do аll ѕоrtѕ оf thіngѕ frоm vіоlаtіоn соrrесtіоnѕ tо саrbоn mоnоxіdе dеtесtіоn. A professional саn рrоvіdе expert trоublеѕhооtіng аnd dіаgnоѕіѕ fоr bоth warm аіr аnd hуdrоnіс (hоt water and ѕtrеаm) ѕуѕtеmѕ.

It іѕ rесоmmеndеd thаt еvеrуоnе hаѕ their rеѕіdеntіаl hеаtіng аnd аіr conditioning system ѕеrvісеd аnd rераіrеd. Not оnlу do thеу keep your system wоrkіng рrореrlу, but they save you mоnеу on уоur monthly electricity bill.

Improve Productivity with a CRM

Improve Productivity with a CRM

Business has changed more in the last 20 years than it has in the last 500 years, the internet and now cloud computing changing the landscape forever.  Business processes have streamlined and you can reach more customers with far less effort.  Years ago the cost of starting a business was too much for most people to bear since setting up the infrastructure was so expensive.  Most small business reached a certain plateau and growth stopped, they couldn’t afford the servers and technology to allow the business to grow.  The cloud and the affordability of resources changed everything.  It was a new tech model and managing the business could grow with ease.

Using a CRM

Now most companies are taking advantage of cloud hosted and feature rich CRM services.  It allows business to streamline and automate much of customer acquisition.  It is a business tool that allows you to manage all the information relating to customers and the sales cycle.  You can see exactly where your sales team are when it comes to meeting targets.  The cost of acquiring a customer and where you are as far as delivery of goods and services, you have all that information at your fingertips.

More than Just Sales

A good CRM does more than just track sales the marketing department can benefit from it just as much as the sales department.  If you do any kind of inbound marketing and building of a sales funnel it will allow you to split test and track which campaigns are generating the most leads.  The customer service department has the ability to track billing and shipping information as well as every part of the process.  You can integrate just about every part of your business into your CRM.  It incorporates, email marketing, cloud and mobile services all in one.  Here is a video of InfusionSoft, a very robust CRM system just so you can see it in action.

The Cost

A CRM can ran the gamut in price, all the way from Zoho, which has some basic feature you can run for free.  You won’t be able to do much beyond adding customer contacts and assigning them to a sales rep.  However for small consulting firms that may be just fine.

Big call centers or businesses with a large sales team will opt for a scalable CRM such as SalesForce, InfusionSoft or Five9.  All of them can accommodate thousands of users and integrate with other programmes, but they won’t come cheap.  Most will have a fee per user in excess of $100 or more.

Marketing for Restaurants

Marketing for Restaurants

Opening a new business is always a struggle and the failure rate is pretty high, restaurants have it even worse.  With more than 85% of restaurants closing their doors within the first year, you can see why they are very careful about where they put their advertising dollars.  Most restaurant owners spend less than $500 on advertising, traditional advertising doesn’t work so well for the restaurant industry.  Many restaurant owners who do want to advertise are at a loss as to how to do it effectively.  This leaves them posting sporadically on Facebook or Twitter with no results.

So what kind of advertising does work for the restaurant industry?  There are a couple of ways to market your restaurant that works and you need to start with a solid digital marketing campaign and blend it with your offline efforts too.

Find Your Sweet Spot – Your sweet spot isn’t Facebook and it probably isn’t Twitter either, you need better networks that work with hospitality and the restaurant industry.  Start with Yelp.  The regulars on Yelp are pretty big foodies and they are big fans of trying out new places.  Urban Spoon and Trip Advisor are other sites you need to pay attention to as well.  That’s where foodies hang out and those are the people you want to impress.  As far as social networks go, you need to learn to take some pictures and start using Instagram.

Get Some Help – Work with a digital marketing agency to help you plan out how you are going to make this work for you.  Now, when it comes to review sites not all your feedback is going to be positive and it needs to be dealt with.  It needs to be handled maturely and tactfully but even the negative reviews need to be addressed.  If this upsets you or makes you uncomfortable then let your digital marketing team handle the reputation management portion of your online profile.

 Let Online & Offline Work Together – You can promote your restaurant through Yelp, Urban Spoon and social media but interest will still come from word of mouth.  People who enjoyed their experiences there will share that with friends and family.   Word of mouth is every bit as important as online campaigns.  You can combine that with coupons, give them to patrons to encourage their return.  Hold events there and promote them online and inhouse,  keep testing and seeing what works for you.